Client: A Leading Machine Manufacturing Company, Rajkot, Gujarat
Background:
Founded in 1987, this company began as a trading business and transitioned into manufacturing by 1998. Over the years, the organization grew from a modest team of 10 to over 500 employees, earning accolades like the Best Export House award in 2012. With next-generation leaders Mr. Nitin Shah and Mr. Rohan Shah joining the business in 2006, the company experienced significant growth, achieving a turnover of ₹60 crore by 2017. Despite the strong foundation and impressive growth, internal challenges emerged as the company expanded its operations and branches across Gujarat. These issues necessitated external intervention to ensure sustainable growth and eliminate organizational barriers.
Challenges Identified:
Through internal surveys, process audits, and integration evaluations under our Sustainable Growth Management Program, the following gaps were identified:
- Structural Gaps: :The organizational structure required critical changes to foster better alignment and accountability.
- Role Clarity :. Defined roles and responsibilities needed refinement to ensure optimal performance and minimize overlaps.
- Integration of Processes and People : Misalignment between process workflows and team dynamics created inefficiencies.
- Behavioral Barriers: :Leadership attitudes and behaviors were contributing to internal conflicts and departmental politics.
- Ineffective Reporting and Reviews: The absence of proper reporting methodologies led to ineffective review mechanisms, both intra- and inter-departmental.
- ERP Underutilization :.6.The ERP system was primarily used for accounting purposes, missing opportunities for integration and enhanced accountability.
Our Approach:
To address these challenges, Augmentum designed and implemented a comprehensive roadmap:
- Leadership Alignment and Buy-In: Worked closely with top management to gain their confidence and prepare them for potential resistance during the change process.
- SWOT Analysis: : Conducted detailed self-assessments for all HODs to identify individual strengths and areas for improvement.
- Process and System Enhancements:: Collaborated with an ERP agency to redesign the system, focusing on better integration, accountability, and MIS reporting.
- Coaching and Training:<Conducted regular reviews and coaching sessions for HODs to improve their departmental and inter-departmental review processes.
- Gain and Share Policy.5.ntroduced a structured mechanism to ensure transparency in progress reporting and reward sharing.
Outcome
The intervention resulted in a significant transformation:
- Stabilized Operations : The HO achieved stability with the right leaders in place, ensuring seamless management of branch and operational activities.
- Growth Enablement: :The company recorded a 35% sales growth by March 2019, reinforcing confidence to expand further across India.
- Cultural Transformation : A collaborative and politically neutral work environment was established, fostering stronger teamwork and reduced attrition.
This case study highlights the importance of addressing internal politics and fostering alignment between processes and people. The tailored solutions provided by Augmentum not only resolved immediate challenges but also equipped the organization for sustained growth and expansion.
